HomeNewsSponsorship & MarketingFootballSpain

Sevilla signs back-of-shirt sponsorship deal with AliExpress

Marcos Acuna of Sevilla during the LaLiga match against Atletico de Madrid on April 4, 2021 (by Jose Luis Contreras/DAX Images/NurPhoto via Getty Images)

AliExpress, the online global marketplace arm of Chinese technology giant Alibaba, has teamed up with its second major European football club in the space of a few weeks after agreeing a sponsorship deal…