Rai audience eclipses 10m as Napoli lift Coppa Italia

Napoli celebrate winning the 2019-20 Coppa Italia (Photo by FILIPPO MONTEFORTE/AFP via Getty Images)

The final of Italian football’s Coppa Italia on Wednesday evening was watched by an average of 10.2 million viewers on Rai, the Italian public-service broadcaster.

Rai’s audience for Napoli’s victory over Juventus was equal to a market share of 39.6 per cent.

Napoli emerged victorious in a penalty shootout after the score was level at 0-0 after 90 minutes.

The average audience is the fourth highest for the final since 2010. In that year, Rai netted an average of 11.7 million viewers (and a 39.9-per-cent share) as Inter Milan faced Roma.

Rai holds the Coppa Italia broadcast rights from 2018-19 to 2020-21 in a deal worth €35.5m ($40m) per season.

The broadcaster generated record viewing figures for last weekend’s Coppa Italia semi-finals second legs as Italian football returned following a break of over three months.

Friday evening’s clash between Juventus and AC Milan was watched by an average of 8.28 million viewers on Rai, equal to a 34-per-cent market share. Rai’s figures for the match represented Italy’s highest free-to-air audience for a football match this season.

Napoli’s 1-1 draw with Inter Milan on Saturday was watched by an average of 7.1 million viewers (a 32.3-per-cent share) on Rai.

Action from the top-tier Serie A will resume this weekend after a suspension of over three months caused by the Covid-19 pandemic.