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One of the key objectives of the International Olympic Committee (IOC)’s broadcast strategy is “to ensure the long-term financial future of the Olympic Movement and the Olympic Games.”

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Football
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An embargo on Serie A highlights aired by Italian public broadcaster Rai looks set to be dropped as the league returns to action this weekend
Football
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The final of Italian football’s Coppa Italia on Wednesday evening was watched by an average of 10.2 million viewers on Rai, the Italian public-service broadcaster.
Football
Media

The return of Italian football following a break of over three months generated record viewing figures for Italian public broadcaster Rai, which aired the second legs of both Coppa Italia semi-finals over…
Multi-Sport
Media

Italian public-service broadcaster Rai has moved to counter the current gap in content left by the cancellation or postponement of a myriad of sporting events in the coming months by launching a dedicated…