The PyeongChang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) has agreed a partnership with the Korea Tourism Organisation (KTO) designed to boost promotion of the two events at home and abroad.
KTO is affiliated to the Korean Ministry of Culture, Sports and Tourism and is commissioned to promote the country’s tourism industry. Under the agreement, KTO will help promote the Olympics and Paralympics both domestically and abroad as well as seeking to further strengthen the foundation of the culture and tourism industry showcasing the 2018 Games.
Both organisations have agreed to work together to promote the PyeongChang 2018 Games at key international exhibitions and Hallyu, or ‘Korean Wave’, cultural performances. They will collaborate on a number of joint projects including inviting international media and travel agencies to visit PyeongChang and Korea.
KTO will also cooperate with POCOG’s sponsors to develop tourism products with offerings such as accommodation, culture, cuisine and shopping. It will run a targeted domestic promotional campaign concerning PyeongChang 2018 and the wealth of winter sports facilities that are being developed for the Games.
POCOG president Yang-ho Cho said: “Both organisations will put forth our best efforts in preparing PyeongChang 2018 to be successful to inspire both domestic and international tourists to visit the PyeongChang 2018 Games and to experience our world class winter sport system.”
KTO chief executive Jung Chang-soo added: “KTO will strive to make Korea an emerging power in winter sports tourism by actively promoting the PyeongChang 2018 Games at international events as well as pursuing a number of joint projects.”