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Plus500 pays club-record fee for Atalanta’s main shirt rights

(Photo by Rafael Marchante/Pool via Getty Images)

Trading platform Plus500 has signed as the new main sponsor of Italian Serie A outfit Atalanta, paying a club-record fee for the front-of-shirt rights.

Plus500 will replace chemical company Radici Group on the shirts of the Bergamo-based club in a three-year deal from September 1, 2020. Radici Group is thought to have paid about €2m per year for the rights in a two-year deal, from 2018-19 to 2019-20.

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