The National Football League’s Pittsburgh Steelers are partnering with daily fantasy sports company FanDuel for the remainder of the 2019-20 season.
As part of the deal, FanDuel will be prominently featured at Heinz Field and gain access to marketing assets ranging from LED and scoreboard video signage, to radio, television and digital advertising.
FanDuel, which is also a sports betting operator in the United States, will also offer unique, once-in-a-lifetime experiences for customers, including access to a fantasy camp event at Heinz Field.
Earlier this month, the Indianapolis Colts signed a similar deal with FanDuel.
Last month, meanwhile, the NFL named DraftKings as the league’s first official daily fantasy partner. The NFL remains the only major North American sports league not to have a fully-fledged sports betting partner.