Dutch multinational Philips has extended its long-standing sponsorship of Eredivisie club PSV Eindhoven for another 10 years, to 2031
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
BT Sport extends non-league English football rights to 2024
Pay-television broadcaster BT Sport has renewed its English non-league football rights for a further three seasons, from 2021-22
Everton leverages Colombian links to sign Rushbet.co regional sponsorship
Premier League football club Everton has signed gambling platform Rushbet.co as its first regional sponsor in Colombia
Finland’s YLE and MTV3 to split 2026 Fifa World Cup rights
Finnish public-service broadcaster YLE and commercial and pay-television broadcaster MTV3 have acquired rights in the Nordic country to the 2026 Fifa World Cup
US Soccer, GoGo squeeZ extend partnership through 2023
The United States Soccer Federation and squeezable snack pouch brand GoGo squeeZ have extended their partnership in a multiyear deal through 2023