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Pelicans continue to reap rewards of the Zion effect

Zion Williamson (Credit: Getty Images)

The New Orleans Pelicans have sold more than 12,000 season-ticket equivalents for the 2019-20 National Basketball Association season, thanks in large part to the arrival of No. 1 overall draft pick Zion Williamson.

Not only is it the highest number of season tickets that the franchise has sold in more than a decade, the Pelicans have also jumped to the top half of the NBA in terms of total sales.

All courtside seats have purchased while the lower bowl of the Smoothie King Center is 95 percent sold.

“It’s phenomenal,” Bryan Ross, Pelicans’ vice president of sales and service told The Times Picayune | New Orleans Advocate. “The excitement and interest in the city is more so than we’ve experienced here in a very long time. We feel really good about our ability to sell out a lot of these games.

“What’s so unique is the level of interest that’s coming to us. We are used to going and talking to the buyer that’s coming to a game or two, but all of a sudden it switched. And we are like, ‘Woah, we’ve got to contact these people right away.’ So, that’s a great problem to have,” Ross said.