Swiss watchmaker Omega has signed as the Official Timekeeper of the 36th edition of the America’s Cup in 2021.
The deal marks the third time that Omega has taken on the role, having already timed the America’s Cup in 2000 and 2003.
The agreement includes the continuation of Omega’s long-term sponsorship of the America’s Cup defender Emirates New Zealand, a relationship which begun with sponsorship of its America’s Cup-winning teams in 1995 and 2000. The New Zealand team retook the trophy in 2017.
Speaking about the deal, Raynald Aeschlimann, president and chief executive of Omega said the America’s Cup has a “special place” within the Omega brand. “From ingenuity and precision, through to the competitive energy and history, every part of it appeals to our spirit,” he said.
Grant Dalton, chief executive of Team New Zealand, added that the choice of Omega was an obvious one. “They not only have a distinguished history as the Official Timekeeper of the Olympic Games, but they also have established themselves as the leader of timekeeping on the water.”
With the announcement, Omega has released a new limited edition Omega Seamaster Planet Ocean 36th America’s Cup watch. The Seamaster brand has been associated with underwater and marine activities since 1932.
Omega takes over from the official timekeeper role from Italian watch brand Panerai, which will sponsor the Luna Rossa Prada Pirelli Team at the 2021 America’s Cup.
Panerai was also the official watch of the defender Oracle Team USA and SoftBank Team Japan at the 2017 America’s Cup.