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Octagon promotes Shea to global president of marketing and events

John Shea, global president of marketing and events for Octagon Worldwide

International sports marketing agency Octagon has made a series of executive leadership changes led by the elevation of company veteran John Shea to global president of marketing and events for Octagon Worldwide.

Shea, previously president of marketing for the Americas, takes an expanded role that will have oversee all US and international marketing speciality groups for the agency, including brand marketing, property consulting, experiential activation, creative, content production, and digital marketing. In the new post, Shea will oversee more than a thousand employees across 50 offices in 22 countries, and be responsible for overall strategy and management of the agency’s entire client portfolio.

He will continue to report to Rick Dudley, chairman and chief executive of the Octagon Sports and Entertainment Network.

“[Shea’s] experience, insight, creativity, and incredible leadership will continue to guarantee our clients the best marketing and event strategies and service in the industry,” Dudley said.

As part of the shift, a quartet of agency veterans have also been promoted to executive leadership positions within Shea’s team. Lou Kovacs will take on Shea’s prior role as president of marketing for North America. Ben Hartman takes on a newly create role of chief client office, international. Jeff Meeson has been named managing director for Europe, and Aykan Azan will be managing director for the Asia-Pacific, Middle East, and Africa regions. 

Seven other agency leaders were also named to executive vice president-level roles in North America that will report to Kovacs: Derek Aframe, Tuck Burch, Christine Franklin, Meredith Kinsman, Kenny Rennard, Andre Schunk, and Arnold Wright. 

Octagon influences more than $3bn in annual global sponsorship spending through alignments with top-tier brands such as Bank of America, Budweiser, Mastercard, and MGM.