The NFL American football league has expanded its presence in social media by announcing a partnership with mobile messaging application Snapchat.
Under the deal, Snapchat will feature NFL content through its Live Story product. The partnership aims to involve fans that are at games by encouraging them to post videos and photos of their match-day experience.
Blake Stuchin, director, digital media business development for the NFL, said: “The NFL Live Stories will tell the story of what it is like to be at an NFL game from many points of view throughout the day – from the grounds crew preparing the field for play, to fans tailgating in the parking lot, to players warming up.”
The NFL Live Stories service will be available in the Discover section of the app and will be viewable for 24 hours.
Snapchat will also provide exclusive weekly content covering each of the 32 NFL franchises via its app.
The NFL has been one of the most proactive major leagues in social media. Last month, the league extended and expanded an existing partnership with Twitter for two years, from 2015-16 to 2016-17, with the social media website's Amplify service showing game highlights, replays and other content.