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NBA’s restart options present ‘exciting’ opportunity for sponsors, says marketer

LeBron James of the Los Angeles Lakers shoots against the Brooklyn Nets on March 10, 2020 at Staples Center in Los Angeles, California. (Photo by Andrew D. Bernstein/NBAE via Getty Images)

A leading agency marketer expects National Basketball Association sponsors to get behind innovative plans to resume the season at one or more central venues later this year