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NBA recruits Fuller to content role in Europe and Middle East

(Photo by Kevin C. Cox/Getty Images)

Sports industry executive Sharon Fuller has joined the National Basketball Association as associate vice-president of content and social in Europe and the Middle East.

Fuller will take up the role at the start of next month and will be based in Madrid. She will report to George Aivazoglou, the NBA’s vice-president, head of fan engagement and DTC (direct-to-consumer) in Europe and the Middle East.

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