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NBA China agrees sponsorship deal with Xiaopeng Motors

Image credit: Xiaopeng Motors

NBA China has agreed a sponsorship deal with Chinese electric vehicle manufacturer Xiaopeng Motors covering the next three years.

Xiaopeng, which also uses the brand 'Xpeng', said the deal will involve o promotional activities around major NBA China properties including 3X, a touring 3-on-3 basketball competition and NBA experience. Xiaopeng will also use NBA imagery in its marketing and will create special NBA offers and experiences for customers.

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