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National Lacrosse League appoints Two Circles to drive digital growth

The National Lacrosse League has appointed digital sports marketing agency Two Circles to help drive its ticket sales and fan engagement strategies.

Two Circles will utilise its data-led approach to help the NLL better understand its fanbase and position in the marketplace as the league targets higher attendances and improved ticket revenues. The NLL has also tasked Two Circles with driving the value of its digital media rights portfolio.

The NLL is banking on significant growth in the coming years. Two expansion teams, from Halifax and New York City, will join the league for the 2019-20 season.

Two Circles already has working relationships with the NFL and MLS in North America, as well as the Premier League, Wimbledon and the Open internationally.