The National Lacrosse League has appointed digital sports marketing agency Two Circles to help drive its ticket sales and fan engagement strategies
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Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
National Lacrosse League, Wilson extend partnership for 2021 season
The National Lacrosse League has extended its partnership with Wilson Sporting Goods, naming the Chicago-based sports equipment manufacturer’s EvoShield line as its official supplier of performance-driven s…
National Lacrosse League and Fanatics agree multiyear e-commerce partnership
The National Lacrosse League has agreed a multiyear partnership with sports merchandising giant Fanatics, which will bring the organization's online merchandise and retail efforts into one consolidated l…
Alibaba exec acquires National Lacrosse League team
Alibaba executive vice-chairman Joe Tsai has acquired a National Lacrosse League (NLL) expansion franchise which will be based in the US city of San Diego.
National Lacrosse League signs AT&T as latest commercial partner
The National Lacrosse League has named leading telco AT&T as its inaugural official telecommunications partner.
Terms were not disclosed but, according to CNBC, the partnership is worth six figures.