Sports data and technology company Genius Sports has today (Friday) entered into a landmark partnership with North American stock-car racing series Nascar
Ziggo signs endorsement deal with F1 star Verstappen
Dutch Formula One motor-racing driver Max Verstappen has entered into a three-year endorsement partnership with telco Ziggo.
ESPN hoping to extend US Formula 1 rights deal beyond 2022
ESPN is eager to extend its United States media rights deal with Formula 1 beyond the 2022 season, according to John Suchenski, the network's director of programming and acquisitions
Greenland’s KNR to air Extreme E’s landmark Arctic X Prix
KNR, the national broadcaster in Greenland, is to air the Arctic X Prix, a stage of electric off-road motorsport series Extreme E that will be held in the autonomous territory
Castore sponsors 24 Hours of Le Mans in IMG-brokered deal
British sportswear brand Castore has become the official outfitter of the 24 Hours of Le Mans race in a deal brokered by the IMG agency