Sports data and technology company Genius Sports has today (Friday) entered into a landmark partnership with North American stock-car racing series Nascar.
Under the agreement, Genius Sports will develop an official Nascar gaming offering for legal sportsbooks. The partnership is the first step towards plans to create an advanced live betting product for Nascar that will drive fan interest and deepen engagement around its events.
Genius Sports will use Nascar’s official data feed to build a high-end live betting product that can be sold to legal sportsbooks around the world. The real-time gaming platform will provide up-to-the-minute odds and a suite of traditional wagers and prop bets.
It is hoped the partnership will enhance the race-day experience for Nascar fans and keep them engaged with the sport for longer periods of time.
Genius Sports becomes the exclusive provider of Nascar data to licensed sportsbooks. The agreement marks Nascar’s first in the growing US sports betting sector.
Brian Herbst, senior vice-president of broadcasting and innovation for Nascar, said: “Partnering with Genius Sports allows us to deliver a dynamic fan engagement platform in the rapidly-growing world of legalised sports gaming. This new relationship will provide another entry point to the sport and complements our strategy to create a more immersive experience for fans.”
Nascar developed a comprehensive sports gambling policy before the start of its 2019 season, with its sanctioning body granting all teams and tracks the ability to sell marketing sponsorships to sports-betting companies and licensed sportsbooks.
Last year, Nascar agreed a multi-year partnership with Sportradar’s Integrity Services, a leading supplier of sports betting-related monitoring, education, investigation and consultancy services.
Sportradar’s Fraud Detection System (FDS) will monitor domestic and global betting activity for signs of nefarious activity for all races across the Monster Energy Nascar Cup Series, Xfinity Series and Camping World Truck Series.
Dover International Speedway – which has an alliance with the adjacent Dover Downs Hotel and Casino – became the first Nascar track to host on-site betting last October, following the legalisation of sports betting in Delaware.