Nascar partners with Sportradar amid US sports betting gold rush

Stock-car racing series Nascar has agreed a multi-year partnership with Sportradar’s Integrity Services, a leading supplier of sports betting-related monitoring, education, investigation and consultancy services, as the US sports betting market continues to expand.

As part of the agreement, Sportradar’s Fraud Detection System (FDS) will monitor domestic and global betting activity for signs of nefarious activity for all races across the Monster Energy Nascar Cup Series, Xfinity Series and Camping World Truck Series.

Nascar will also benefit from Sportradar’s Education and Prevention Services. This will include on-site workshops for drivers, teams, officials and associated stakeholders delivered by Sportradar’s integrity and educational experts.

In addition, Sportradar’s Integrity Services will also help Nascar develop a full-fledged betting integrity program, including robust betting-related rules and policies.

Nascar’s vice-president of global media strategy and distribution, Brian Herbst, said: “It is critical to be proactive in developing safeguards that protect Nascar’s on-track product from any potential integrity threats.

“Sportradar is the leader in this space and knowing that our races will be monitored extensively, while also equipping our industry with the tools and knowledge they require, gives us peace of mind in being able to preserve the integrity of Nascar as the US wagering market continues to open.”

Sportradar’s director for global strategy of integrity services, Andy Cunningham, added: “We are honoured and excited to partner with Nascar in what is an important time for US sports following the Supreme Court sports betting case decision earlier this year.”