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Napoli extends with Kappa, launches TikTok channel

Lorenzo Insigne of SSC Napoli during a Serie A match versus US Lecce (by Francesco Pecoraro/Getty Images)

Italian Serie A football club Napoli has agreed a two-season extension to its kit deal with Kappa, as the Neopolitan team seeks to strike a longer contract with the Italian sportswear brand.

The new two-year deal between Napoli and Kappa’s parent company, BasicNet, will cover the 2020-21 and 2021-22 seasons.

A club statement read: “The two-year renewal…was strongly desired by Marco Boglione – president of BasicNet – and Aurelio De Laurentiis – president of SSC Napoli – in order to be able to discuss the terms of a new longer term agreement without interfering with the performance of related activities already underway for the next two sports seasons.”

Napoli agreed a five-year kit supplier deal with Kappa in April 2015. The agreement was effective from the 2015-16 season and runs through until 2019-20. Financial terms were not officially disclosed although the partnership is reported to be worth in the region of €8m ($8.7m) per season.

Kappa previously supplied kits to Napoli between 2004 and 2006 before making way for fellow Italian company Diadora. It replaced Macron as Napoli’s sportswear partner.

This latest deal signifies Kappa’s ambitions to have long-term relationships with multiple Serie A clubs. In 2019, Kappa signed multi-year deals with Genoa and Brescia. It has also been reported in the last week that Fiorentina are set to become the next Serie A club to sign with the brand starting from the 2020-21 season.

Napoli has also become the latest Serie A club to launch a channel on short-form video sharing app TikTok. On the official Napoli account, fans will be able to find new and exclusive content such as challenges, tricks, celebrations, unpublished videos and behind the scenes content.

Napoli has 13 social media accounts covering six different languages. On January 26, it passed the milestone of two million followers on Instagram. Normanno Pisani, TikTok’s strategy manager, Europe, said: “The arrival of an increasing number of football clubs to the platform is confirmation of how TikTok has now conquered every field.

“With the arrival of SSC Napoli, the Italian football teams present rise to six. We are excited that they all join the community by following the challenges and creating content in line with the spirit of the platform.”