Fifa has agreed its first official collaboration with social media platform TikTok through a deal focused on the upcoming 2023 Women’s World Cup in Australia and New Zealand.
Short-form video platform TikTok has become an ‘Official Supplier’ of the Tour de France men’s and women’s races, starting from July 1. As
Esports entertainment company Blast has teamed up with short-form social media video platform TikTok to stream live coverage from this week’s Counter-Strike: Global Offensive Major in Paris.
The Turkish Basketball Federation (TBF) has signed a sponsorship deal with short-form video platform TikTok, which becomes the official entertainment partner of the Super League club competition
Short-form video platform TikTok has signed a 'multi-year' agreement with Major League Soccer to become an 'Official Partner' of the league
Nina Tsimpouli has left her role as director of global content marketing at the DFL Digital Sports arm of the German Football League (DFL) to become head of sports operations in the DACH region for social…
The Asean Football Federation (AFF) has announced the addition of short-form mobile video platform TikTok as an official supporter of the ongoing 2022 AFF Championship, the national team tournament for…
Canada Soccer and the Canadian Premier League have teamed up with short-form social media video platform TikTok to provide fans with innovative content as part of plans to further raise the profile of…
Mediapro, the agency and international broadcast production group, has detailed plans to produce this weekend’s Belgian Super Cup match in a vertical 9:16 format on social video platform TikTok.
Both the German Football Association (DFB) and Lega Serie B, the second-tier Italian football league, have launched accounts on the TikTok video sharing platform
Chinese social media platform Douyin has become the official short video partner of the Chinese Super League. The deal was announced just before the start of the 2022 CSL season on June 3
Video platform TikTok will facilitate the creation and sharing of content related to this month's Southeast Asian Games in Vietnam under a new official partner deal
TikTok’s February deal with the NHL revealed the platform’s willingness to invest more than the norm to increase its audience and drive engagement through sport.
Spanish free-to-air channel Gol has announced plans to broadcast next week’s LaLiga football match between Real Sociedad and Real Betis on social media platform TikTok.
Social media service TikTok has acquired the naming rights to the upcoming Test match series between Pakistan and Australia
The National Hockey League and NHL Players' Association have secured a partnership with short-form video platform TikTok in order to expand fan engagement with its global fanbase
James Fenn, associate director, sports, at Hill+Knowlton Strategies, argues that TikTok’s landmark new deal as title partner of the Women’s Six Nations has the potential to unlock what has always been the strongest asset of sport: the power of the community
Six Nations Rugby has signed short-form social media video platform TikTok as the title sponsor of the Women’s Six Nations in a deal announced this morning that also includes rights to the men’s Six Nat…