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MPA Creative to promote debut of World Rallycross Championship

Specialist PR, marketing and editorial motor sport agency MPA Creative has been appointed as the official media agency for the inaugural FIA World Rallycross Championship, which launches next year.

The deal was reached with the Championship’s promoter IMG Motorsport, a division of the IMG Worldwide agency.

MPA Creative’s brief is to establish and activate a multi-channel communications programme for the Championship across a range of specialist and general media outlets.

Martin Anayi, managing director of rallycross at IMG Motorsport, said: “Rallycross presents a huge opportunity for all of us to really deliver a fantastic sporting phenomenon at some incredible venues and we believe that MPA Creative has the expertise, professional contacts and enthusiasm to work with us to develop the sport right around the globe."

Deborah Tee, director of MPA Creative, added: “IMG is obviously a fantastic client for us with all its resources and the proven ability to deliver world class events and championships. Moreover we firmly believe that rallycross is one of motor sport’s sleeping giants with huge potential to become a major international attraction.”