The MotoCross World Championship (MXGP) has renewed its contract with plastics and technical sports equipment manufacturer Acerbis.
The two organisations agreed a three-year extension which will run through 2022, building on association which began in 2015.
The deal was brokered by the Infront Moto Racing arm of Infront. The sports marketing agency took up the marketing, promotion and television rights to MXGP after its 2019 acquisition of Youthstream, the company which previously held these rights.
On-track Visibility at each MXGP event will be afforded to Acerbis as part of the agreement. In addition, its yellow track markers will be used at some of the grands prix based in Europe.
The brand also has an association with a number of teams which compete in the championship, namely; Team HRC, Monster Energy Yamaha Factory Racing MXGP and MX2, Rockstar Energy Husqvarna Factory Racing, Standing Construct GasGas Factory Racing, Honda Racing 114 Motorsport, as well as SLKI – Sport and Leisure Knowledge International.
The MXGP’s prime sponsor is energy drink brand Monster Energy. This deal includes the naming rights to the competition and runs until 2023.
Infront Moto Racing has been active in boosting its sponsorship portfolio of late. Earlier this year, motorcycle manufacturer Yamaha signed a two-year deal to become a supplier of the event.
This was complemented by renewals with motocross and mountain biking equipment and clothing manufacturer Fox Racing, tyre specialists Dunlop. Piston design and manufacturing specialist Wiseco, clutch products manufacturer Rekluse and ProX Racing Parts, Italian wine brand Santero and Italian helmet manufacturer Just1 Racing
Infront is owned by multinational conglomerate Wanda. The agency’s presence in motorsport extends to managing the commercial rights to the the FIM Motocross of Nations, the FIM Women’s Motocross World Championship, the FIM Junior Motocross World Championship, the FIM Snowcross World Championship, the Motocross European Championship and the Motocross of European Nations.