HomeNewsLicensing & MerchandisingMotorsportGlobal

MotoGP agrees global merchandising deal with Fanatics

Aleix Espargaro of Aprilia Racing leads the field during the MotoGP Of Portugal - Race on April 24, 2022 (by Mirco Lazzari gp/Getty Images)

MotoGP organiser Dorna Sports has agreed a long-term global deal with Fanatics that will see the merchandising specialist create licensed apparel for the motorcycle racing championships and operate its global e-commerce platform.

Fanatics is known for its on-demand manufacturing model and agile supply chain which is designed to rapidly create new product lines and apparel in response to real-time sporting events. Described as a ‘vertical commerce’ retailer, the company focuses exclusively on licensed sports merchandise, hard goods and apparel.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here