Premier League club Manchester United has signed a multi-year global sponsorship with major food group Mondelēz International.
Real Madrid signs Fonbet as regional betting sponsor
Spanish football club Real Madrid has signed up sports gambling platform Fonbet as a regional sponsor
QNB signs as second Middle East and Africa supporter for 2022 World Cup
Doha-based banking group QNB Group has been named as an ‘Official Middle East and Africa Supporter’ and the ‘Official Qatari Bank’ of the 2022 World Cup in Qatar.
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Barcelona and Shiseido Men ink two-year deal
Barcelona and Japanese cosmetics brand Shiseido Men have signed a new two-year sponsorship agreement covering four markets: Japan, Greater China, Italy and Spain
Manchester City launches Alipay partnership in China
English Premier League club Manchester City has announced a partnership with digital payments company Alipay to launch a digital ecommerce and experiences portal for fans in China