Premier League club Manchester United has signed a multi-year global sponsorship with major food group Mondelēz International.
Our latest on Covid-19
ICC tops BCW Sports’ IF social media study as non-Olympics sports included
BCW Sports, the sports practice of global communications agency Burson Cohn & Wolfe (BCW), has released its annual study of international sports federations’ (IFs) social media performance, with the I…
NFL shifting 2021 Combine to virtual format
Scouting event in Indianapolis has been a key point on NFL's annual calendar
Leeds United swells sponsorship portfolio with Hisense deal
English Premier League club Leeds United has signed up electronics retailer Hisense as a sponsor
Wolves agrees expanded sponsorship deal with Energy Angels
English Premier League club Wolverhampton Wanderers has expanded its association with utilities company Energy Angels
Valencia signs up Papa John’s with brand set to build in region
Spanish LaLiga's Valencia CF has signed up pizza chain Papa John's as a sponsor. The deal will begin immediately and run until the end of the 2020-21 season
Espanyol continues to build China presence with KTO sponsorship
Spanish football club RCD Espanyol, which plays in the second tier, has signed up Asian gambling operator KTO as a regional sponsor