HomeNewsSponsorship & MarketingCricketSouth Africa

Momentum agrees deal to sponsor South Africa women’s cricket

ODI: ICC Women's Championship match between England Women and South Africa Women at New Road on June 9, 2018 in Worcester, England. (Photo by Tony Marshall/Getty Images)

Insurer Momentum has agreed a four-year deal to be the main sponsor of the South African women’s national cricket team.

The deal starts immediately and runs until the end of the 2023-24 season. The team will be referred to as the ‘Momentum Proteas’ – ‘the Proteas’ is the team’s nickname.

Momentum head of sponsorship Carel Bosman said: “Support for the Momentum Proteas falls in line with Momentum’s ever-growing support of women in South Africa, as previously demonstrated by our support for the GSport Awards.” The GSport Awards is an annual awards ceremony for South African sportswomen.

Cricket South Africa acting chief executive Dr Jacques Faul said the deal would help the organisation towards its goal of achieving ‘gender parity’ across its structures: “We remain committed to achieving gender parity across all our structures and particularly at the top level of professional sport…

“We have made good strides in making our Momentum Proteas a truly professional outfit and this is reflected in the number of our senior players who have proved themselves to be among the best in the world and to live their dream of following their chosen profession…

“There is still a long way to go to put women’s sport on a par with the men but the support of Momentum has given a huge boost to this journey we are determined to undertake.”

The team is currently on tour in New Zealand as part of its preparation for this year’s ICC Women’s T20 World Cup in Australia.

Faul said: “I am sure our new partnership with Momentum will inspire them to produce something special at the ICC Women’s T20 World Cup which is their next major assignment. We are truly grateful to Momentum for their wonderful support of South African cricket.”