HomeNewsSponsorship & MarketingMotorsportGlobal

McLaren adds Cadence as latest sponsor from technology sector

(Photo by Mark Thompson/Getty Images)

McLaren Racing has signed up computer software company Cadence as the latest addition to its sponsorship portfolio.

The company becomes an ‘Official Technology Partner’ of the McLaren Formula 1 team.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here

Related News

Motorsport
Sponsorship & Marketing

Formula 1 has signed up global cruise line MSC Cruises to the top tier of its sponsorship portfolio
Motorsport
Sponsorship & Marketing

Formula One’s success in growing audiences in the US and engaging younger fans through its esports initiatives has enabled the McLaren team to increase its sponsorship “rate card” by 25-50 per cent, accor…
Motorsport
Sponsorship & Marketing

McLaren Racing has signed a multi-year deal with footwear brand K-Swiss, while fellow Formula 1 team Alfa Romeo has agreed a new partnership with neurotechnology platform MindMaze
Motorsport
Sponsorship & Marketing

Formula 1 has signed an extension to its sponsorship contract with sparkling wine brand Ferrari Trento