![Dustin Johnson (right) celebrates 4 Aces' victory in LIV Golf's season-ending tournament in Doral, Florida (Credit: Getty Images)](https://uploads-sportbusiness.imgix.net/uploads/2022/10/Screen-Shot-2022-10-30-at-8.06.58-PM.png?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=413)
LIV Golf president Atul Khosla has made it clear that the primary goals of the Saudi-backed breakaway series in 2023 are to land "milestone" sponsorship and television rights deals to begin commercializing the product.
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