LIV Golf president: ‘We need to commercialize the product’

Dustin Johnson (right) celebrates 4 Aces' victory in LIV Golf's season-ending tournament in Doral, Florida (Credit: Getty Images)
Dustin Johnson (right) celebrates 4 Aces' victory in LIV Golf's season-ending tournament in Doral, Florida (Credit: Getty Images)

LIV Golf president Atul Khosla has made it clear that the primary goals of the Saudi-backed breakaway series in 2023 are to land "milestone" sponsorship and television rights deals to begin commercializing the product.

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