League-wide LaLiga deal marks Fanatics’ first in European football

Athletic Club and FC Barcelona at San Mames Stadium on March 12, 2023. (Juan Manuel Serrano Arce/Getty Images)
Athletic Club and FC Barcelona at San Mames Stadium on March 12, 2023. (Juan Manuel Serrano Arce/Getty Images)

Global sports merchandising company Fanatics is to launch its first league-wide partnership in European football after today (Monday) agreeing a long-term deal with Spain's LaLiga.

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