The French Tennis Federation (FFT) has extended its apparel deal with French sports brand Lacoste for six more years.
As part of the deal, Lacoste will provide official tracksuits to the senior French teams in the Fed Cup and Davis Cup, as well as the country’s junior and paratennis teams.
A Lacoste and ‘Equipes de France’ co-branded license will also be launched with the merchandise scheduled for the market in 2021.
Lacoste is a long-running supporter of French tennis. In 2018, the brand renewed its partnership with the Roland-Garros Grand Slam tournament under a deal with the FFT that runs until 2025. Lacoste currently serves as a premium partner of the French Open alongside Emirates, Oppo, Peugeot and Rolex.
Lacoste is also one of three brands reportedly bidding for kit supply rights to the French team at the 2024 summer Olympics in Paris.
Along with the supply of kit for the French Olympic and Paralympic teams at their home games in Paris, the inventory on offer by the local organisng committee includes the medal presentation outfits worn by the French team and the Games clothing for Paris 2024 staff, volunteers and referees.
The other brands competing for the rights are Le Coq Sportif, plus US-based sportswear giant Nike, according to L’Équipe.