Inter Miami CF, David Beckham’s Major League Soccer expansion team, has hired Elevate Sports Ventures to help its premium, season and individual ticket sales strategy.
The sports and entertainment consulting firm – a joint venture of the San Francisco 49ers, Harris Blitzer Sports and Entertainment, Ticketmaster, Live Nation and the Oakview Group – will serve as the team’s premium sales agency.
Inter Miami, due to begin MLS play next year, only recently began selling tickets for the team’s inaugural MLS season after finally securing the rights to demolish Lockhart Stadium and build a new 18,000-seat venue in Fort Lauderdale, which will provisionally serve as a two-year temporary home.
And with just 10 months until its first MLS game – as well as no head coach or players at present – Inter Miami decided to hire an outside agency to help sell tickets and hospitality packages, a role usually undertaken by clubs themselves.
Inter Miami is still hoping to build a permanent stadium on a 73-acre site near Melreese golf course. However, faced with the prospect of not gaining city approval to gain a multi-decade lease on the site, the club this week also revealed plans to pay $9m to complete the purchase of the Overtown site, its initial stadium location in Miami.
As the Miami Herald noted, the move means the Beckham group is pursuing soccer stadiums at three sites at the same time.