Integral acquires Nigerian free-to-air Tokyo 2020 rights, sublicenses to NTA

(MARTIN BUREAU/AFP via Getty Images)

Sports marketing agency Integral has acquired free-to-air rights in Nigeria to 200 hours of live content from Tokyo 2020, acquiring the rights from the Infront agency.

Integral has sublicensed the rights to the Nigerian Television Authority, a part-public-owned commercial broadcaster that runs channels across the country. The package includes between six and nine hours of content on each day of the Games.

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