HomeNewsSponsorship & MarketingFootballFrance

Ineos Hygiene sponsors OGC Nice as sports seek partners to combat Covid-19 risk

(Photo by VIRGINIE LEFOUR/BELGA MAG/AFP via Getty Images)

Ineos Hygiene has become the ‘Official Hygiene Partner’ to the Ineos-owned Ligue 1 football club OGC Nice to help protect its team – and fans, when they return – from Covid-19 infection.

In the new role, Ineos Hygienics will provide protocols and hospital-grade sanitisers to protect the OGC Nice team and staff in their Ligue 1 and Europa League campaigns next season.

The range of products includes hand gels and sanitiser dispensers, and will extend to sanitiser sprays for hands and surfaces and sanitising wipes.

Ineos acts as the main shirt sponsor of OGC Nice and its hygiene brand also supports other sports teams sponsored by Ineos, including the Mercedes-AMG Petronas Formula 1 team, Tour de France winners Team Ineos and the UK challenger for the Americas Cup, Ineos Team UK.

Ineos claims to be the world’s largest producer of high-purity pharmaceutical-grade synthetic alcohol – a key ingredient in sanitiser products. It has built six new hand sanitiser factories in Europe and the United States with millions of bottles given free to thousands of hospitals.

In France, Ineos has supplied thousands of litres of hand sanitiser, through OGC Nice’s Endowment Fund, to French hospitals free of charge as the country faced the Covid-19 pandemic.

George Ratcliffe, chief operating officer of Ineos Hygienics, said the hospital-grade sanitisers will also offer the same level of protection for fans and the public.

Jean-Pierre Rivere, chairman of OGC Nice, added:” It is a guarantee of quality to be able to count on Ineos Hygienics to support us in setting up our protocol for our team’s return to the stadium. And it is excellent news that the general public can now benefit from Ineos’ expertise in this area.”

The deal highlights a movement towards further Covid-19-related hygiene sector sponsorship deals in sport. Last week, Premiership Rugby club Saracens signed a deal with Rentokil Initial to manage the club’s hygiene procedures ahead of the 2019-20 season restart.

In June, the Ladies Professional Golf Association announced Theraworx Protect as the tour’s new official hygiene solutions provider. Meanwhile, Cambia Health Solutions became the tour’s official mask partner.