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IMG Arena retains Lega Basket betting rights in long-term deal

Virtus Segafredo Bologna in action during Italian Supercup match against Vanoli Cremona (Photo by Marco Mantovani/Getty Images)

IMG Arena, the sports betting arm of the IMG agency, has agreed a long-term rights deal with Lega Basket Serie A (LBA), the top tier of Italian club basketball.

The deal covers the next five seasons (2020-21 to 2024-25) and grants IMG Arena worldwide betting rights for all LBA events. The agreement began with the recent 50th anniversary of the Supercoppa competition.

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