HyperX, the gaming division of Kingston Technology Company, has become a founding partner of Riot Games’ Valorant Champions Tour.
Zurich enters esports with Fokus Clan, deal brokered by Infront
German esports team Fokus Clan has signed up multi-national Zurich Insurance Group to its growing sponsorship portfolio
Lagardère Sports signs fresh esports partnership amid takeover talk
Lagardère Sports and Entertainment has furthered its presence in the esports market by being appointed as the exclusive agency to market commercial rights to the PlayerUnknown’s Battlegrounds’ (PUBG) 2019…
American Express extends PSG deal, backs esports team
Payment services giant American Express has renewed its sponsorship of Paris Saint-Germain, with the new deal to incorporate the French Ligue 1 club’s esports team.
Genius Sports partners with esports organisation
Sports data and technology company Genius Sports has entered into a partnership with esports organisation FaceIt in a move designed to increase fan engagement in, and safeguard the integrity of, the latter’s Esports Championship Series (ECS).