HyperX, the gaming division of Kingston Technology Company, has become a founding partner of Riot Games’ Valorant Champions Tour.
Solary signs aperitif brand Justin Bridou in Sportfive-brokered deal
French esports team Solary has added aperitif brand Justin Bridou as a sponsor
Zurich enters esports with Fokus Clan, deal brokered by Infront
German esports team Fokus Clan has signed up multi-national Zurich Insurance Group to its growing sponsorship portfolio
HotForex title sponsors Santos esports team in SportQuake-brokered deal
Forex and commodities broker HotForex has signed a one-year title sponsorship deal with Santos e-Sports, the official esports division of Brazilian football club Santos
The Masters looks to engage fans, expand reach with EA Sports partnership
Augusta National is looking to engage fans and expand the reach of The Masters by securing a partnership with Electronic Arts which enables the iconic golf tournament to be featured in a video game for …