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Subway signs first EMEA-wide gaming deal with Beckham’s Guild Esports

Photo: Guild Esports.

Guild Esports, the global esports organisation co-owned by David Beckham, has agreed an EMEA-wide sponsorship deal with the Subway sandwich franchise.

The two-year deal sees Subway become the 'Official Quick-Service Restaurant Partner' and 'Official Academy Partner' of the team in 50 European, Middle East and African markets – the first time an esports organisation has agreed an EMEA-wide deal with the brand.

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