Wetsuit and apparel specialist Huub has signed a long-term sponsorship agreement with leading UK triathlon events the Blenheim and London Triathlons.
Huub agreed the deal with the Limelight Sports agency, which took over the management of both events from IMG earlier this year.
The 2020 Bloodwise Blenheim Palace Triathlon takes place on May 30-31 in the surroundings of Blenheim Palace, with the London Triathlon following on August 8-9 at the ExCel Centre.
Huub has secured a multi-year agreement across several categories. The sponsorship fee will also include providing participants with an extensive range of products and services. The new deal adds to Huub’s portfolio of sponsorships which includes an agreement with several of the UK’s top triathletes, including the Brownlee brothers.
Dean Jackson, founder of Huub, said: “As increasing numbers of people get involved in triathlons we are committed to helping provide the best and most suitable equipment to help athletes achieve their personal goals. Limelight have huge experience in this sector, and we are really looking forward to working with them to develop these iconic events and help take them to the next level.”