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Heineken switches Europa League rights from Amstel to Heineken 0.0%

Photo: Heineken

Non-alcoholic beer brand Heineken 0.0% has become the subject of the largest single sponsorship deal for a brand of its type as a sponsor of the Uefa Europa League.

Heineken’s flagship non-alcoholic beer brand will start the sponsorship when the 2019-20 tournament resumes from the quarter-final stage on August 5. The association will then continue until the end of the 2023-24 season.

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