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Hawke’s Bay Rugby Union extends with principal sponsor Total Lubricants

(Photo by Steve Bardens/Getty Images for Harlequins)

New Zealand Rugby Union side Hawke’s Bay has renewed with its principal sponsor, oil and lubricants company Total Lubricants.

The new deal means the association, which began in 2019, will now run through the 2022 season.

Dan Somerville, commercial manager of the club, indicated improving fan experience would be a focus of the deal, he said: It’s really exciting for fans as there will be a significant investment in match day experiences: both parties came together recently to brainstorm how we could go about activating this sponsorship and ideas were sparking from both sides of the table to make Magpies’ games as fun and interactive as possible.”

The agreement also has a community focus. Director of Oil Intel, the authorised distributor of Total Oil in New Zealand, Reuben Thickpenny, said: ”Just as the actual games, we look to organise activities that truly bring together families and friends of all ages. It is an opportunity to do something unique for a special community.”

The company’s headquarters are based in the Hawke’s Bay area on New Zealand’s North Island.

Currently, the 2020 New Zealand Rugby Union season is suspended due to the Covid-19 outbreak.