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Hasbro partners with NBA for reboot of Starting Lineup collectibles brand

American toy company Hasbro has secured a partnership with the National Basketball Association and National Basketball Players’ Association ahead of the reboot of the Starting Lineup collectibles brand this fall.

Redeveloped in partnership with global merchandise giant Fanatics, which has entered the collectibles space, the Starting Lineup brand will feature legendary NBA superstars as part of its first wave of figures.

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