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Google strikes domestic deal with Bayern, launches voting campaign

(Photo by Clive Mason/Getty Images)

International technology company Google has a signed a domestic sponsorship deal with German Bundesliga champions Bayern Munich.

SportBusiness can confirm that the sponsorship will kick-off in Germany only, but could expand in terms of the number of territories at a future date.

The deal was made from Bayern’s headquarters in Munich, but is thought to have resulted, more broadly, from the brand-building work the club has done with US-based companies from its New York office, which has been running since 2014.

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Rudolf Vidal, president of the Americas at Bayern Munich, said: “As a leading technology brand, Google is constantly innovating and creating new products for an ever-changing market, similar to the deep-rooted values of FC Bayern.”

As part of the partnership, Google is launching a voting campaign around the club’s 120th anniversary where FC Bayern fans will be able to vote for their most emotional moment in the club’s history using Google Voting.

This will be the technology giant’s first-ever voting campaign with a football club.

Google specialises in internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware.