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Glenmuir tees up Ryder Cup extension

The Ryder Cup trophy (by Andrew Redington/Getty Images)

Scottish golf clothing brand Glenmuir has agreed a five-year extension to its partnership with Ryder Cup Europe.

Glenmuir will be the official licensee of the 2020, 2022 and 2024 editions of the tournament between Europe and the United States. To mark the partnership, the brand has launched an official collection for this year’s event, which takes place at Whistling Straits in Haven, Wisconsin from September 25-28.

Glenmuir has commenced a marketing campaign using the hashtag #RyderCupReady to activate the partnership.

The company has been associated with the Ryder Cup since 1987. It last extended its deal in September 2015, with an agreement taking in the 2016 and 2018 matches.