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FDJ’s ParionsSport brands shoulder of Marseille shirt

(Photo by Valentin Antonini - OM/Olympique de Marseille via Getty Images)

French betting operator Française des Jeux (FDJ) has extended its sponsorship of Ligue 1 club Olympique de Marseille until 2022 with its sports betting brand ParionsSport.

From the next OM friendly match, ParionsSport will be displayed on the right shoulder of the shirt, and for all league matches until the end of the 2021-22 season. The fan marketing app Iqoniq appears on the club’s left shirt sleeve as it does at club rival AS Monaco.

ParionsSport will also continue to benefit from visibility at the club’s home stadium, the Orange Vélodrome, at the Robert Louis-Dreyfus Training Centre and on the club’s communication networks.

Digital platforms will be used to communicate with the large community of Marseille supporters and punters for both parties, and a commitment to amateur football will also be highlighted, including the ‘OM Next Generation’ programme, which aims to help clubs in the region, ParionsSport will support amateur football by equipping around 100 clubs in sports outfits next season.

Jacques Henri-Eyraud, president of Olympique de Marseille, said the  extension and strengthening of the partnership was a strong sign in the current economic context and ”a guarantee of the quality of the relationship that we have been able to build over the past two years. ”

Formerly a central sponsor of France’s Ligue de Football Professionnel (LFP), FDJ opted to focus on club sponsorships in 2018 with Olympique de Marseille, Olympique Lyonnais, AS Monaco and FC Nantes.

Read this: Return of Sportfive brand welcomed by French sponsorship market

The LFP demands that betting sponsorships are fully associated with LFP competitions and not a specific club or clubs. Last month, the league struck only the second betting deal in its history, a three-year agreement with Betclic that will run from 2020-21 to 2022-23.