The Women’s Tennis Association has appointed sports marketing agency Fast Track to help drive interest in its season-ending event in Singapore, following the WTA Finals’ move from the Turkish city of Istanbul.
The WTA has opted to introduce a number of changes for its showpiece event, which will be staged from October 17-26 at the new Singapore Sports Hub's 7,500-seat indoor stadium. This year’s event is the first of a five-year deal between the WTA and Singapore, which also sees the tournament rebranded from the WTA Championships and expanded by four days into a 10-day event of competition, exhibitions and activities for fans around the world.
Fast Track has been appointed by the WTA to deliver the Asia-Pacific PR and media engagement programme for Singapore’s inaugural WTA Finals.
“The Fast Track team impressed us with their understanding of both tennis and the media landscape,” WTA marketing director for Asia-Pacific, Sancia Zheng, said. “They have a good network across Asia and a strong pool of resource within their business to help us maximise the media and content opportunities in the lead up to our season finale in October 2014."
The move will also be a boost for Fast Track, with the agency’s newest office having opened in Singapore earlier this year. Dan Parr, director of Fast Track Asia, said: “The WTA Finals is one of the highest profile and most exciting sports entertainment event to come to Asia and for us to be involved is a huge privilege and extremely exciting.
Parr added: “We will have some of the biggest names in women’s tennis competing here in Singapore and we will be working closely with the WTA Asia-Pacific team to publicise and promote the event to key audiences across the region.”