Alan Pascoe was among the first business leaders interviewed in depth by SportBusiness International 18 years ago. Now, as he steps back as president of CSM, he reflects on a pioneer career in international sports marketing. Kevin Roberts reports.
The Women’s Tennis Association has appointed sports marketing agency Fast Track to help drive interest in its season-ending event in Singapore, following the WTA Finals’ move from the Turkish city of Istanbul.
Sports marketing agency Fast Track is to open a new office in Singapore as part of an effort to strengthen and expand its presence in the Asian market.
Partnerships and content agency MEC Access has appointed Ben Bradley as business director, Yvonne Rarieya as a digital engagement account director and brought in Caroline Grenger as an account manager.