Famous Grouse builds on Premiership Rugby deal with ITV broadcast sponsorship

Whisky brand The Famous Grouse has furthered its presence within domestic rugby union in the UK by becoming the broadcast sponsor of Premiership Rugby on broadcaster ITV Sport.

The deal, which was brokered by Publicis Media Content, builds on The Famous Grouse’s existing central sponsorship of Premiership Rugby. The company became the Official Whisky Partner of the organisation in 2020.