Ex-Sportfive executive Mahdavi appointed IOC legal affairs director

The International Olympic Committee session in Lausanne, Switzerland in January 2020. Photo: OIS/Joe Toth. Handout image supplied by OIS/IOC.

Mariam Mahdavi, at one time a prominent executive at the Sportfive agency, has been appointed the International Olympic Committee’s new legal affairs director.

Mahdavi will join the IOC from AGICOA, a Geneva-based collecting society which undertakes collective rights management for over 18,000 worldwide audiovisual producers and distributors, where she is currently serving as head of legal.

In a statement the IOC pointed to Mahdavi’s 13 years of experience as a senior commercial in-house lawyer in the sports and entertainment industry, including marketing, sponsorship, licensing, media and IP rights. She studied law in France, the UK and in the USA and is bilingual in French and English.

Mahdavi worked as vice-president, international development and co-managing director of the Sportfive International agency between 2005 and 2007, a period that coincided with the agency’s acquisition by the Lagardère Group in 2006.

She is familiar with the Olympic movement having worked as head of commercial and legal for Meridian Management (now known as IOC Television and Marketing Services) between 1997 and 2005. Mahdavi takes over the role as legal affairs director from the IOC’s chief operating officer, Lana Haddad, who held the position on a temporary basis. Mahdavi will report to Haddad.

IOC director general Christophe De Kepper said: “I wish a warm welcome to Mariam Mahdavi, who now returns to the Olympic movement after having worked for Meridian Management before. She has a wealth of experience in the sports and entertainment industry from which the IOC can greatly benefit.”

Mahdavi will begin the new role on 16 March this year.