Premier League side Everton will not move into their new stadium at Bramley-Moore Dock until 2023 at the earliest, after the project was hit by fresh delays.
The club have entered into a one-year public consultation process – dubbed ‘the People’s Project’ – designed to address concerns within the fanbase and community about the affects of the stadium move.
The club is also reevaluating the funding sources for the venue. At present, £250m (€281m/$321m) of the project is set to be covered by a loan from Liverpool City Council, but Everton’s preference is now believed to be for the stadium to be entirely privately financed. According to the Daily Telegraph, talks are currently ongoing with potential investors.
Some funding is also likely to come in the form of a Naming Rights Partnership.
Earlier this year, SportBusiness spoke to Everton’s director of marketing, Richard Kenyon, about the importance of the new stadium.