Ben Cronin asks Everton's director of risk & governance Paul McNicholas; Kyle Cockett, senior insight manager; and the club's first data protection officer Ian Garratt about its strategies regarding how it uses fan data.
In the commercial battleground of English football, clubs are investing time and money in establishing community and CSR initiatives without any realistic prospect of a tangible return on investment. SportBusiness asks why, through the lens of three examples from the Premier League.
Everton director of marketing, Richard Kenyon, explains how innovative pricing and engagement with young fans have helped the Premier League club shore up ailing attendances.
A naming rights option to Everton’s proposed new stadium has been purchased by Russian billionaire Alisher Usmanov’s holding company USM.
Everton FC has revealed designs for its proposed 52,000-capacity new stadium, set to be built at Liverpool’s Bramley-Moore Dock at a cost of £500m ($621m/€558m).
Everton Football Club has expanded its agreement with official retail partner Fanatics to grow its overseas merchandising business and help design the retail operation at its planned new stadium
Everton have announced their proposed new stadium at Bramley-Moore Dock will have a capacity of 52,000, with the potential to expand to 62,000