Virtual cuppas and food bank donations: How football clubs are supporting communities during lockdown
Adam Nelson takes a look at how the community initiatives at Liverpool FC and Everton FC are providing fans with much-needed support during the Covid-19 lockdown.
Ben Cronin asks Everton's director of risk & governance Paul McNicholas; Kyle Cockett, senior insight manager; and the club's first data protection officer Ian Garratt about its strategies regarding how it uses fan data.
In the commercial battleground of English football, clubs are investing time and money in establishing community and CSR initiatives without any realistic prospect of a tangible return on investment. SportBusiness asks why, through the lens of three examples from the Premier League.
Everton director of marketing, Richard Kenyon, explains how innovative pricing and engagement with young fans have helped the Premier League club shore up ailing attendances.
English Premier League club Everton has struck a three-season deal to make online car retailer Cazoo its new shirt sponsor
Everton’s new kit supply deal, with Danish brand Hummel, will net the club almost double the income of its existing deal with Umbro. SportBusiness understands the agreement is worth about £9.5m (€10.6m/$11.6m)
A naming rights option to Everton’s proposed new stadium has been purchased by Russian billionaire Alisher Usmanov’s holding company USM.
Everton FC has revealed designs for its proposed 52,000-capacity new stadium, set to be built at Liverpool’s Bramley-Moore Dock at a cost of £500m ($621m/€558m).