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European Rugby League appoints Mayfield’s Coleman as associate director

Richard Coleman (ERL).

The board of European Rugby League (ERL) has appointed experienced sports marketing and business consultant Richard Coleman as an associate director with a view to making him an independent director at the rugby body’s annual general meeting this October.

Coleman is the chief executive of Mayfield Sports Management, which specialises in sponsorship and hospitality in motorsports, including Formula One. But he has also brokered commercial deals in cycling, cricket, football and snooker.

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