Organisers of the 2021 Rugby League World Cup have appointed MatchPoint as the hospitality provider for England’s staging of the national team tournament.
Founded in 1992, MatchPoint is a specialist hospitality company and has prior experience with the World Cup, having worked in the same capacity for the most recent edition of the tournament, which was co-hosted by Australia, New Zealand and Papua New Guinea in 2017.
The 2021 World Cup will mark the first time in the tournament’s history that the men’s, women’s and wheelchair fixtures will be played concurrently, and MatchPoint will manage the delivery of hospitality for 61 matches, across all three tournaments.
MatchPoint will now develop RLWC2021’s offer, experience and pricing, before going on-sale with hospitality options following the confirmation of the tournament schedule in 2020.
Jonathan Neill, commercial director at RLWC2021, said: “Delivering a successful hospitality programme is essential to our ambition of hosting the biggest and best Rugby League World Cup ever. We have adopted a data and insight led approach which will drive commercial return and meet our tournament objectives, including providing amazing experiences which will inspire and excite people.
“MatchPoint has great credentials within hospitality, including rugby league knowledge and experience having previously delivered a successful programme for RLWC2017. The team presented a compelling approach and understanding, and we look forward to working with them to deliver world class experiences in 2021.”
Neil Cunningham, group managing director at MatchPoint, added: “The tournament is already proving to be innovative in its approach, and we are excited to be entrusted to deliver the hospitality at Rugby League World Cup 2021, the biggest team sporting event taking place that year.
“We believe our insight from the tournament in 2017, coupled with our experience across other sports and entertainment sectors, will enable us to deliver something special for our key audiences.”
