Euroleague Basketball to stage Google Glass experiment

Euroleague Basketball has announced that today's (Thursday's) Top 16 clash between FC Barcelona and Laboral Kutxa Vitoria will become the first game in European basketball to generate content on the Google Glass wearable computer.

Under a partnership with the University of La Salle in Barcelona, fans will be able to view the game through the eyes of the players, coaches and referees. The game will mark the first of different test projects for new technology to be introduced into Euroleague Basketball.

Google Glass will also be used during the 2014 Final Four end-of-season showpiece event, which will run from May 16-19 in Milan, Italy.

“New technologies are providing sports organisations with new opportunities and new ways to communicate with the fans,” Euroleague Basketball’s brand and communications director, Alex Ferrer Kristjansson, said. “This partnership with the University of La Salle will allow Euroleague Basketball to explore the possibilities with the Google Glass, experimenting with new tools for basketball professionals and new ways of getting the fans closer to the action and to its stars.”

Chris Kennett, director of the Undergraduate Business School at La Salle-Ramon Llull University, added: “Professional sports have always been a testing ground for cutting-edge technologies and the Google Glass is no different. This is a technology that will change the way we live, and sports such as basketball will be at the heart of its development.”